At Secondlife we all love sneakers. Our sneaker is a representation of who we are as a person. Secondlife is a platform where you can give your sneaker a new life. Tell the story of your sneaker to find a new owner. Sell your old sneakers and give them the opportunity to build and live new adventures with their future owners. In Secondlife, the story and adventures of the product are more important than the owner himself, and for this reason, sneakers are the main focus of this platform.
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Surfcode is a surf and lifestyle magazine. The simplicity and openness of the design is intended to capture the spirituality of surfing. Surfcode is a new conceptual Brazilian magazine, focus on clothing, eco-designed mountain sports and surfing, created by the amazing creative team of Wisemark in parallel with some friends in Rio. It is above all a friendly challenge to create something fun and that goes against the common surf magazines out there.
Surfcode is a surf magazine that aims to revive the legends of surfing from the past and with that can influence the new generations of surfers.
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A Surfcode é uma revista de surf e estilo de vida. A simplicidade e a abertura do projeto destinam-se a capturar a espiritualidade do surf. A Surfcode é uma nova revista conceitual brasileira, focada em roupas, esportes de montanha concebidos de forma ecológica e surf, criado pela incrível equipe criativa da Wisemark em paralelo com alguns amigos no Rio. É acima de tudo um desafio amigável para criar algo divertido e isso vai contra as revistas de surf comuns lá fora.
A Surfcode é uma revista de surf que visa reviver as lendas do surf do passado e que pode influenciar as novas gerações de surfistas.
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Foi-nos pedido para criar a nova identidade da Grok, uma escola de aprendizagem colaborativa, onde se oferece formas de compartilhar conhecimento através de um sistema de rede inovador. A equipe da Grok voltou-se para nós, desejando definir uma identidade visual que além de mostrar o carácter inovador da escola a fosse na sua totalidade atraente e consistente.
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We were asked to create the new identity of Grok, a collaborative learning school, where it offers ways to share knowledge through an innovative network system. Grok's team turned to us, wishing to define a visual identity that would not only show the school's innovative character but also to be alluring and consistent.
Freelance project developed in Kuala Lumpur in 2010 for Raffles School of Higher Education workshops.
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A +cariocas é simplesmente um sonho a ganhar vida. Muitos diriam que é um projecto em desenvolvimento, outros diriam que está “on going”, mas para nossa equipa a +cariocas quer ser o espaço onde o punho escreve livre, onde as cores ganham vida ao serem utilizadas para reflectir temas tabus da nossa rua, cidade, país e porque não o mundo? A +cariocas é uma revista digital feita por cariocas e para cariocas. Não necessariamente os cariocas da gema, mas os cariocas de coração: aqueles que vivem o Rio de Janeiro e o jeitinho carioca como se fosse seu de nascença num caso de amor incondicional pela cidade maravilhosa.
A revista nasce da necessidade de um espaço plural de criação cultural sem tabus e sem medos, dando voz a várias tribos. Uma plataforma não convencional e única, de design e palavras arrojadas, desafiando a mesmice. Está a ser um desafio e um prazer fazer parte do nascimento de uma das mais loucas – e certamente a mais carioca – revista do planeta. Quando fomos convidados para este projeto, nunca imaginamos que teríamos tanta liberdade para experimentar e materializar as ideias e os conceitos mais “viagem” numa só revista.
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+cariocas is a digital magazine made from cariocas and to cariocas. Not necessarily from cariocas by birth – cariocas da gema, as they say in there – but from cariocas by heart: those who truly live Rio de Janeiro and by the carioca style – the jeitinho carioca – as it was their own in a case of unconditional love for the marvelous city. The magazine is born by the necessity of a plural cultural space of creation without any taboos or fears, giving a voice to different tribes. A non-conventional and unique platform of design and bold words, challenging sameness. It was a major pleasure to be a part of the birth of one of the craziest – and certainly the most carioca one – magazine on the planet. When we were invited to this project, we never imagined that we would have so much freedom to try, experiment and materialize ideas and trippy concepts in only one magazine.
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Loveisexpensive nasceu da ideia de criar um projeto alternativo para se destacar da oferta transbordante no mercado contemporâneo de roupas femininas. O logotipo sintetiza uma revolução urbana, resultando em uma marca eclética, versátil e memorável, que incorpora a abordagem do estilo de vida selvagem dos clientes.
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Loveisexpensive was born out of the idea of creating an alternative project to stand out from the overflowing offer within the women’s clothing contemporary market. The logo synthesizes an urban revolution, resulting in an eclectic, versatile and memorable brand, which embodies the wild lifestyle approach of customers.
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The AUA (University Artists Association of Madrid) asked us to be in charge of designing the event for workshops that were to be held in the design and communication department. Based on the simplicity of the concepts of communication, we decided to use strong and vibrant colors that were balanced with geometric patterns that help the composition of the materials and combined form the identity of the project.
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A AUA (Associação Universitária de artistas de Madrid) pediu-nos para sermos os encarregados de trabalhar no design do evento de workshops que se iam realizar no departamento de design e comunicação. Baseados na simplicidade dos conceitos de comunicação, decidimos utilizar cores fortes e vibrantes que se relacionam de uma forma equilibrada com padrões geométricos que ajudam à composição dos materiais e formam no seu conjunto a identidade do projecto.
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This is the result of an ambitious project that explores the connection of a space torn down by time and the interior sensitivity of the photographer and model. Driven by curiosity about the relationship between the spectator and the world, the subjectivity of the moment and how it informs and transforms our experience with what surrounds us, served as the basis for a photographic concept.
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Este é o resultado de um projecto ambicioso que explora a ligação de um espaço derrubado pelo tempo e a sensibilidade interior da fotógrafa e modelo. Movida pela curiosidade sobre a relação entre o espectador e o mundo, a subjetividade do momento e como ele informa e transforma nossa experiência com o que nos rodeia, serviu como base de um conceito fotográfico.
We were asked to create the new Savage Coffee identity, paying special attention to the details of the illustrations and packaging.
We made every effort to make the brand competitive and attractive to consumers, adding brighter colours and energy that would thus enhance it compared to other brands in the same segment.
The name Savage refers to the wild world, and we decided to use wild birds as an element of this idea of unbroken freedom.
CEAR (Comisión Española de ayuda al refugiado) is the Spanish Commission for Refugee Aid.
I worked with CEAR as a volunteer and was responsible for all graphic design material during the 4 years I lived in Madrid.
It was commissioned by the Spanish Embassy in Riyad, Saudi Arabia, for the entire GCC (Gulf Cooperation Council), which meant that besides Saudi Arabia, it was destined for the embassies at Bahrain, Kuwait, Oman and Qatar. The aim was to develop a presentation that was to be inaugurated at Spain’s commemoration day in the region, clearly introducing Spain as an economic stronghold, promoting it’s products and enhancing the Spanish presence in the Arab World
With a contemporary approach to the illustration's designs, and considering the amount of information we had to compress in a 1’ 30’’, we decided to use elementary symbols that would have very quick and fluid reading. Also, we decided to use the colours of Spain’s flag as a way to immediately trigger an association with the country.
Developing this presentation, using animation technology, we understood the power that illustrations have in simplifying complex concepts and expressing compelling branding stories. They are an excellent expression of singularity, setting new standards for communication, and raising awareness and interest from viewers.
Arkway is a Portuguese architect studio based in Angola. I was asked to work on the brand for the new studio. The logo was created to reflect the simplicity of the studio concept. The square nature of the logo represents the globalization of the company. The pink colour represents the progressive approach and helps the impact of the brand on a new market.
Posters for La Vuelta 2007 and 2008, Spain.
After El Giro in Italy and the Tour of France, La Vuelta in Spain is the third largest cycling competition in Europe.
This two projects were made while working in Madrid in the Walterlance studio.
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Our goal was to create a brand that reflected the free and daring spirit of the bar owners. With a rebellious attitude and no fear of breaking the rules, the owners gave us all the freedom to create content that would face the reality of the city of Beirut and its hectic night.
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O nosso objetivo era criar uma marca que refletisse o espírito livre e ousado dos donos do bar. Providos de uma atitude rebelde e sem medos de quebrar as regras, os donos deram-nos toda a liberdade para criar conteúdos que enfrentassem a realidade da cidade de Beirut e a sua noite agitada.
SOS Racismo (Refugees Aid) is a Spanish NGO based in Madrid.
I collaborated with SOS Racismo as a volunteer for 4 years as the head of Communications department.
The brief asked us to come up with an identity that reflected this notion of revolution and which would truly stand out from the other more traditional beer brands. KooVha also launched the Creative Hub, a space for art exhibitions, fairs and music performances in order to support local culture and artists.
We honourably took the challenge and branded / launched the latest revolutionary Craft beer in the Zimbabwe market. We aimed at creating a solid identity that elevated the brand to be positioned among the top 5 beers nationwide.
Koovha is a small, independent yet traditional Zimbabwe’s Craft brewery associated with modern beliefs, which allowed us to create an image translating its core values of freedom, individuality and creativity, and to produce and identity which strikes anyone when seen at a shop, inspired in african art and history, with strong colours and motifs. Art from Zimbabwe dates back thousands of years ago to the San people, who used rock facades and caves across the country as natural canvas for their unique and extraordinary art known as Bushmen paintings. Based on a diverse African culture, more specifically the Zimbabwe culture, extremely detailed in simultaneous conceptually firm and carries an exciting visual flavour.
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Wisemark é o estúdio de design independente mais “pequenito” do mundo. O estúdio é detido e gerido por um grupo de amigos que são todos líderes em seus campos individuais. Nós projetamos sonhos em forma de livros, revistas, marcas e identidades, instalações, exposições, festivais, produtos, cartazes e sites desde o nosso escritório na melhor cidade do mundo ... o nosso maravilhoso Rio de Janeiro.
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Wisemark is the most "smallest" independent design studio in the world. The studio is owned and run by a group of friends who are all leaders in their individual fields. We design dreams in the form of books, magazines, brands and identities, facilities, exhibitions, festivals, products, posters and websites from our office in the best city in the world ... our wonderful Rio de Janeiro.
While workin in Zoom Creative in Riyadh, we teamed up with Body Masters for a full rebrand of their new and existing gyms, including all internal and external communications, starting with the logo redevelopment. Our vision was to create an international feel with a local Saudi twist. Over the course of the next year, all 40+ locations will be branded with our new look and feel! We are truly proud of the execution and dramatic results, and thrilled to see the brand expand under new management.
A full identity branding project for a new brand called Black Label Billiards.
This is a project developed during college years. The brief was to present a project about an architect using collage and illustration, and was not allowed to use a computer at any given time. A series of posters was the final result.
